"Cool Kids Have ADHD" / publication

In the project called “Cool Kids Have ADHD” , my aim was to raise awareness and break the stigma around ADHD while rebranding it to focus on its cool and fun side rather referring to it as a disorder. I created a publication that would mimic the ADHD reading experience. The content was based on my conversations with people with ADHD that I interviewed with a curated set of questions. I explored type-driven outcomes, experimented with typeface design and concrete poetry. I also explored narratives with typography and told stories of people struggling with ADHD using the layout and positioning of the text. I used typography to communicate a meaning beyond the meaning of the words.

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